A new messaging campaign is raising awareness and encouraging applicants to join Eastern Oregon’s behavioral health workforce.
Starting May 15, Greater Oregon Behavioral Health, Inc. (GOBHI) and a network of its providers are launching this campaign. The message is: “Come Care With Us.”
The campaign was funded by GOBHI and developed in partnership with providers and community stakeholders. This partnership is called the GOBHI Network. Staff collaborated with the firm CFM Advocates and subcontractors ZPP Productions and Birdee Media to create these high quality products. The launch of the campaign also coincides with Mental Health Awareness Month, which is recognized in May each year.
The GOBHI Network encourages all partners and community members to spread the word that Eastern Oregon is a great place to live and work.
The campaign includes:
A website with job listings from Community Mental Health Providers and other network providers in the region, information about Eastern Oregon attractions, and details about the GOBHI network. (https://bhcareers.org/)
Five short videos featuring powerful interviews with behavioral health professionals in Eastern Oregon
Social media messaging across multiple platforms – posts are pending and will be published soon. Partners are encouraged to share these posts and tag the campaign on social media.
In-person recruitment events and outreach to community colleges, universities and high schools serving the region.
Open letter to all high school students in Eastern Oregon - in process.
The GOBHI Network is thankful for these partnerships and help in disseminating this messaging throughout the community. If you would like more information about the campaign, please contact firstname.lastname@example.org.